Frank Deford was a giant on the writing staff of Sports Illustrated during its golden age, staking a claim to the dozen or so pages at the back of so many issues with his stylish and confident voice. On this edition of the SI Media Podcast, I join writer colleagues Wright Thompson, Sally Jenkins, Jack McCallum, Tim Layden, and Michael Farber to talk with host Richard Deitsch about what made Frank—and a Frank story—singular.